COURSE FEE: $9,995 

Three days of hands-on and live surgery including a hands-on Cadaver Lab.

Acquire the skills necessary to execute $20,000 – $50,000 cases. 

Learn powerful marketing strategies that equal big returns.

Learning Objectives:

  • Learn fundamentals of NeoArch® implant concept
  • Step by step NeoArch didactic
  • Treatment planning & care, presentation & consultation
  • Live surgery
  • Lab converting the hybrid
  • Hybrid delivery
  • How to manage complications
  • Hands-on typodont, surgery, lab station, restorative
  • The importance of PPC – It’s the one marketing channel to get you patients NOW
    • Structuring your PPC account to win
    • Importance of negative keywords
    • Writing powerful, empathetic Google ads copy
    • The foundation of your PPC campaigns: Quality Landing Pages
    • Create the perfect patient persona
    • Waste not, want not: PPC bidding strategies
    • Building an indestructible marketing architecture
  • Brand marketing – A powerful brand attracts patients like a magnet
    • Newspaper: the overlooked medium your audience loves
    • Social Media: long term commitment to your patients and team
    • Website: the hub around which today’s business revolves
      • SEO
      • Tracking your marketing efforts
        • Google Analytics
        • Google Tag Manager
        • Search Console
        • Google Ads Dashboard
  • Social Media Marketing
    • Regular social media posting
    • Branding vs. social media advertising
    • The unique nature of a social media landing page
    • The difference between social media & PPC search
    • Romancing your social media audience


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All courses held at 4M Institute 3918 Long Beach Blvd., #200, Long Beach, CA 90807 unless held online by Zoom.